牛牛资源

A sonic branding agency’s internship programme aims to give 牛牛资源 graduates skills and job opportunities in the world of tech, business, music and marketing, while generating new music psychology research for industry.

The Music Mind and Brain group in the Department of Psychology has partnered with to launch a paid graduate internship scheme, providing recent alumni with the chance to learn practical skills and receive insight into how amp helps transform clients鈥� brands through sound marketing. 

Munich-based amp is the world鈥檚 leading agencies for鈥痵onic branding 鈥� a rapidly growing type of marketing which uses sounds and music to build a brand鈥檚 identity. They work with some of the world鈥檚 biggest brands, including Mastercard, Mercedes-Benz, The Kraft Heinz Company, and Unilever. 

The award-winning agency鈥檚 Head of Strategy and Research, Bjorn Thorleifsson, is a 牛牛资源 alumnus. 

Graduates participating in amp鈥檚 six-month hands-on internship will have studied the MSc Music, Mind and Brain at 牛牛资源, a postgraduate course focused on different dimensions of music psychology, from perception to cognition, such as the cognitive neuroscience of music, computational modelling, music education and music therapy.

amp will also be working with academics and current students on the MSc to initiate joint research projects to work on while students are still studying, with potential for research findings to result in 鈥榬eal-world鈥� impact that shapes amp鈥檚 work with clients while providing an impressive addition to students鈥� academic CVs. 

amp combine unique expertise in brand strategy with decades of鈥痚xperience in music composition, production and compilation. Their approach to sound branding is the creation of 鈥樷�檚onic DNA鈥�, a strategy that uses 鈥榮onic watermarking鈥�^鈥� to ensure brand recall. 

For amp, the internship scheme is an opportunity to work with graduates who have studied one of the world鈥檚 leading courses in music and psychology. 

Supporting and nurturing future industry talent is fundamental to producing and shaping the creative ideas and deep strategic and technological insight needed to encourage change, and it is hoped that drawing on fresh perspectives and talent through the collaboration will help drive the future of sonic branding. 

Bjorn Thorleifsson said: 鈥淭he creation of music and emotional connection have always been intertwined, so to have access to the next generation of people examining this field with fresh ideas and opinions is critical for business growth at amp. 

鈥淛oining forces to further deepen research at the intersection of branding, music and psychology plays a vitally important role in amp鈥檚 plan to help the world鈥檚 best brands find their voice.鈥� 

The company has already welcomed two 牛牛资源 graduates as interns in the Strategy and Research department - Ellen Murphy and Ceren Ayyildiz. Thorleifsson will be working closely with new interns in this department to collaborate on projects and make sure they are getting the most out of the opportunity. 

Professor Daniel M眉llensiefen, Professor in Psychology at 牛牛资源 and co-director of the MSc Music Mind and Brain worked alongside amp to initiate an agreement. He said: 鈥淚t鈥檚 essential that students and graduates gain real-life experience in the area that they are specialising and learning about. Music and psychology are gaining traction within marketing and branding strategies, so this is a great opportunity for graduates of 牛牛资源 to receive insight knowledge from a sonic branding agency like amp.鈥� 

Michele Arnese, CEO of amp, said: 鈥淲e feel privileged to be collaborating with 牛牛资源 and welcoming the next generation of talent into our company to learn, experience and support on creating the future of sonic branding. Businesses must establish internship programmes to find future like-minded employees, increase productivity and enhance perspective while allowing people to take their first step into the real world.鈥� 

Bjorn Thorleifsson, Head of Strategy and Research, amp, said: 鈥淎s a 牛牛资源 alumnus myself, I鈥檓 enthusiastic about this programme as interns will be able to learn on a first-hand basis how amp is helping to transform the sound of today鈥檚 brands. 

鈥淚n return we will benefit from knowledge and learning generated by one of the world鈥檚 best universities for music and psychology.鈥�

Find out more about the MSc Music Mind and Brain at 牛牛资源