牛牛资源

A new study will use eyeball-tracking technology to investigate how people of different age groups and genders drive.

The team behind the project, , includes experts from i2 Media Research at 牛牛资源, East Riding of Yorkshire Council, Safer Roads Humber, and Humberside Police.

The experiment will involve volunteers wearing specially-designed glasses which track the movement of their eyeballs and where their line of sight is while they drive. The research will examine if there is a connection between how experienced drivers are and how safe their driving is.

The 牛牛资源 experts are from the university spin-off i2 Media Research Ltd, which for 15 years has been running research and development projects on how humans and technology can work together.

Professor Jonathan Freeman, of 牛牛资源 and i2 Media, said: "The  eye tracking glasses have tiny cameras which allow us to track the movements of a person鈥檚 eyeballs as they drive and this data is then analysed using Pupil Player software to display on a computer a dynamic map of where they have been looking."

Paul McConnon, senior road safety officer at East Riding of Yorkshire Council, said: 鈥淭he technology should allow us to determine whether, for example, an experienced driver uses their field of vision more effectively than an inexperienced driver, such as seeing hazards earlier and effectively making them a safer driver.鈥�

Kevin Limbert, Safer Roads Humber partnership manager said: 鈥淭he partnership (along with the Office of the Police and Crime Commissioner) is pleased to provide the funding for this new piece of research.

鈥淭he results will be used by all Safer Roads Humber partners who deliver a wide range of road safety projects across the Humber area, to help reduce the number of people killed or injured on the region鈥檚 roads each year.鈥�

Drivers who are interested in taking part can find out more on the  website.